5 countries

Shoots across Europe

5 yrs

Professional experience

4–6

Brands per quarter, max.

5 days

Images delivered, guaranteed

Sound familiar?

You already know.

You've been meaning to update your photos for months. The clients you want are making decisions based on what they see. Right now.

Your work is premium. Your photos aren't.

People decide in three seconds. Right now, your photos are losing that fight — and sending the right clients somewhere else.

You screenshot other people's feeds.

You know exactly what you want to look like. That version exists. It's just not in your photos yet.

You've been 'almost ready' for a year.

There's never a perfect moment. But there is a moment where waiting starts costing you. You're probably already there.

The right clients are already looking.

What they find when they find you — that either closes the deal or kills it. You only get one first impression.

What this actually is

This isn't
a photoshoot.

It's the day your brand finally catches up to your actual work.

I study you before I photograph you. Your offers, your clients, your energy, your aesthetic — I arrive knowing what we're building. You arrive and I direct. You don't think about a single pose.

You leave with images you'll still use in three years — because they were built to last, not just to post. Delivered within five working days.

Check availability

How to begin

Three ways
to work together.

No packages. No upsells. Just the right option for where you are right now.

Brand Foundation

€490

One session · the perfect start · excl. VAT

You need images that match who you actually are now. This is the afternoon that changes that — thoroughly, efficiently, without overthinking it.

2–3 hour brand session
Multiple locations & outfit changes
30+ fully edited images
Pre-shoot brand strategy call
Delivered in 5 working days

Most chosen

Brand Story

€850

Full day · everything your brand needs · excl. VAT

A whole day to build your visual world. Multiple locations, multiple looks, multiple moods — enough images to carry your entire presence through the next season.

Full-day session (6–8 hours)
3–4 locations & multiple looks
60+ fully edited images
Direction call + visual moodboard
Priority delivery in 5 days
Full usage rights, all platforms

Campaign Day

from €1,500

For launches, rebrands & defining moments · excl. VAT

You have a launch, a rebrand, a chapter worth marking. We don't just photograph it — we build a campaign narrative around it.

Concept development & art direction
Full-day production shoot
80+ fully edited images
Video content available on request
Scoped & priced per project

Annual offer · 5 spots only

The Visibility
Contract.

€1,200

per year · 3 sessions · 12 months · excl. VAT

3 of 5 spots taken

Five businesses. One year. Every season of your brand, covered.

Brands that show up consistently outperform everyone else — not because they're better, but because they're always there. This is for the business that's done disappearing between launches. Four sessions, spread across the year, so your visuals always match where you actually are.

3 × 2–3 hour sessions — book anytime across 12 months
25–35 fully edited images per session
Direction call before every session
Priority access — 48h booking response
Flexible scheduling — built around your business
Saves €270 vs. 3 individual sessions

Is this you?

You're the right fit if
you recognise yourself here.

Your website photo is from two years ago. You crop it tightly. You hope no one notices the rest.
You raised your prices — but your photos still look like the version of you that charged half as much.
You googled yourself recently. There was a small drop in your stomach at what came up.
You have a launch coming. You have nothing new to show for it. You'll use the old ones again.
You've been saying 'I really need to do a proper shoot' for so long it's become a joke you make about yourself.

The photographer

You find the moment
by preparing for it.

My name is Petra Szabó — you might know me as Petrarca. My photography lives in the balance between two things: precise preparation and complete intuition. I arrive at every shoot having researched you — your work, your world, what your brand is actually about. The moment I look through the viewfinder, I trust my instincts entirely.

I don't construct artificial worlds. I create the frame — the conditions where real character becomes visible, where architecture and personality find each other. For people and brands that want the unfiltered version, not the polished performance of it.

Structure. Intuition. Focus.

@itspetrarca on Instagram →

Simple by design

From first message
to images in your gallery.

You reach out.

I get back within 48 hours. We find out quickly whether we're the right fit. No pitch. No pressure.

I prepare.

Before we shoot, I study your brand, your clients, your aesthetic. By the time we meet, I already know what we're building.

We shoot.

You don't have to perform. My job is to create the conditions where you show up as yourself — and that's when we get the photos that actually work.

You receive.

Your gallery is ready within 5 working days. Before you've had time to second-guess yourself, the photos are already there.

What clients say

They came in unsure.
They left with images that changed things.

I'd put off the shoot for almost a year. I kept thinking I wasn't ready — that my brand wasn't polished enough yet. Petra completely changed how I see that. The photos made me realise I was already ready. I just needed someone to see it.

Marketeve Studio

Webdesign & Digital Marketing · Graz

I've done photoshoots before where I came out with a hundred photos I'd never use. This was completely different. Petra prepared more than I did. She knew exactly what she was after before I arrived. The results don't look like a shoot — they look like me.

NAKD. Hypnose

Hypnosis Coach & Podcast · Graz

We weren't looking for polished. We were looking for something that felt like us — lived-in, warm, real. Petra understood that immediately. She didn't try to make us look like something we aren't. The photos feel like our shows feel. That's exactly what we needed.

Exploding Pig

Band & Merchandise · Graz

Before you ask

The questions everyone has
but doesn't always ask.

Brand Foundation is a focused 2–3 hour afternoon — one location, one look, everything you need to finally have images that feel like you. It's the perfect starting point. Brand Story is a full day together. We move through multiple locations and looks to build a complete visual library for your entire presence: website, social, press, campaigns. If you want range — Brand Story is it.

Of course. Brand Foundation is one session, €490, no strings attached. A lot of people start there just to see what it actually feels like to have a shoot that's built around them. Most of them come back. Not because they have to — because they want to.

That's honestly the thing I hear most. And I understand — being photographed can feel incredibly awkward when no one's guiding you. But here's the truth: nobody is photogenic in a vacuum. They become photogenic when someone knows how to direct them. I don't just point the camera — I create the environment where you actually relax and show up as yourself. Almost every one of my clients has said they hate being photographed. By the end of the day, they feel differently.

Wherever your brand lives. Your studio, your office, a café that matches your aesthetic, a location in Graz we choose together — there's no default backdrop. We talk about this in the pre-shoot call and figure out exactly what will make the images feel true to you. If you're outside Graz, travel can be arranged — just ask.

It's a year-long partnership — 3 sessions across 12 months, available to just 5 businesses per year. You schedule sessions around the moments that matter: a launch, a rebrand, a new season. The idea behind it is simple: one great shoot doesn't carry a brand for a year. Consistency does. Brands that show up with fresh, intentional visuals all year outperform the ones who do one shoot and then go quiet — every single time. The Visibility Contract is for the people who understand that.

I'll get back to you within 48 hours. We'll have a short conversation — just to see if there's a fit and figure out what you actually need. No pitch, no pressure. If it makes sense for both of us, we book a pre-shoot call and build the whole session around your brand before we ever pick up a camera.

Let's see if we're a fit.

Pick the option that feels right — and tell me a bit about your brand. I'll get back to you within 48 hours.

No sales pitch. Just a real conversation about whether this is right for you.

Message sent.

I'll be in touch within 48 hours.

Be impossible
to overlook.

You already know.